Joanna Blythman Writing

New! Publishing February 2013......

What To Eat: Food that’s good for your health, pocket and plate

Fourth Estate £8.99

Covering all the pressing food dilemmas of our times, award-winning food writer Joanna Blythman assesses the desirability of common foods from all angles, showing you how to make sensible, thoughtful and practical choices about what to eat each day, irrespective of your income.

Food should be one of life's greatest pleasures yet, increasingly, choosing it is becoming a chore. Bombarded by questions such as ‘Is red meat bad for you?’ and ‘Is local always best?’ it’s difficult to know what to eat. At the same time, even the basics are becoming more and more expensive, making it essential that we choose the best foods for ourselves and the planet and make them go as far as possible.

So how can we eat well without waste, expense and ethical dilemmas? In this inspiring, practical guide award-winning journalist Joanna Blythman addresses all of these issues and more to help you buy food that’s good in the broadest sense of that word: food that is healthy and affordable and which doesn’t trash the environment; food that doesn’t exploit producers or cause unnecessary animal suffering, and last but not least, food that tastes great. She explains how to save money, how to use up every bit of food, from stale bread to old veg and how to improve your diet as well as your finances.

Packed with brilliant ideas for choosing lovely, wholesome meat, fish and veg and quick, easy suggestions for cooking them well, without compromising your principles or emptying your purse, this is the modern manual for eating well in the twenty-first century.


‘Joanna Blythman has one of the sanest food heads in the Western World – and this brilliant book encapsulates her admirably clear thinking in a wonderfully accessible, entertaining way. Everyone who cares what they eat and how they feed their family – that’s all of us, right? – should read it.Hugh Fearnley Whittingstall

'A rare book, practical, sensible, and passionate. Joanna Blythman writes with clarity, sanity and humanity. Anyone interested in food and cooking should read it.' Matthew Fort

‘A succinct and badly needed encyclopaedia of facts and common sense on food and nutrition for which I am truly grateful. The introduction alone is worth the price of the book.’ Darina Allen

The most intelligent, incisive and sensible reference book that exists on the most debated subject of our generation.’ The Foodie Bugle


Bad Food Britain: How a Nation Ruined Its Appetite.

London: Fourth Estate. 2006.

Shopped: The Shocking Power of British Supermarkets.

London: Fourth Estate. 2004.

How to Avoid GM Food: Hundreds of Brands,

Products and Ingredients to Avoid.

London: Fourth Estate. 1999.

The Food Our Children Eat:

How to Get Children to Like Good Food.

London: Fourth Estate. 1999

The Food We Eat:

The Book You Cannot Afford to Ignore

(2nd ed. ed.). London: Penguin. 1998.